{"id":1778,"date":"2026-05-27T11:58:08","date_gmt":"2026-05-27T11:58:08","guid":{"rendered":"https:\/\/greenstorytelling.dk\/?p=1778"},"modified":"2026-05-27T11:59:36","modified_gmt":"2026-05-27T11:59:36","slug":"greener-screenwriting-as-a-tool-for-greener-transition","status":"publish","type":"post","link":"https:\/\/greenstorytelling.dk\/?p=1778","title":{"rendered":"Greener screenwriting as a tool for greener transition"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1778\" class=\"elementor elementor-1778\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f15c15c e-flex e-con-boxed e-con e-parent\" data-id=\"5f15c15c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30fc6e3 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"30fc6e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-left\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M257.5 445.1l-22.2 22.2c-9.4 9.4-24.6 9.4-33.9 0L7 273c-9.4-9.4-9.4-24.6 0-33.9L201.4 44.7c9.4-9.4 24.6-9.4 33.9 0l22.2 22.2c9.5 9.5 9.3 25-.4 34.3L136.6 216H424c13.3 0 24 10.7 24 24v32c0 13.3-10.7 24-24 24H136.6l120.5 114.8c9.8 9.3 10 24.8.4 34.3z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2817364b e-flex e-con-boxed e-con e-parent\" data-id=\"2817364b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-37634594 e-con-full e-flex e-con e-child\" data-id=\"37634594\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b94488c animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1b94488c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Greener screenwriting as a tool for greener transition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-530ba036 e-flex e-con-boxed e-con e-parent\" data-id=\"530ba036\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-106f9ee3 elementor-widget elementor-widget-spacer\" data-id=\"106f9ee3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-759053b e-flex e-con-boxed e-con e-parent\" data-id=\"759053b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6940c271 e-con-full e-flex e-con e-child\" data-id=\"6940c271\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa762e8 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"fa762e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Seminar at Copenhagen University, 30\/4-2026<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3cc6546b e-con-full e-flex e-con e-child\" data-id=\"3cc6546b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59edf8be e-flex e-con-boxed e-con e-parent\" data-id=\"59edf8be\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7001adf1 elementor-widget elementor-widget-spacer\" data-id=\"7001adf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dd96717 animated-slow elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"3dd96717\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cb5497d animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"3cb5497d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"420\" src=\"https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.41.16-1024x538.png\" class=\"attachment-large size-large wp-image-1874\" alt=\"\" srcset=\"https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.41.16-1024x538.png 1024w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.41.16-300x158.png 300w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.41.16-768x404.png 768w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.41.16-1536x807.png 1536w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.41.16-2048x1076.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e35a3bd elementor-widget elementor-widget-spacer\" data-id=\"1e35a3bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7af06294 e-flex e-con-boxed e-con e-parent\" data-id=\"7af06294\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-71e51ba1 e-con-full e-flex e-con e-child\" data-id=\"71e51ba1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c86db6b animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"2c86db6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 data-section-id=\"1dwjije\" data-start=\"1375\" data-end=\"1398\">Research in Sustainable Media<\/h2><p data-start=\"383\" data-end=\"614\">I am Associate Professor at Media Studies from SDU, and also head of an education called Screen Play Development. But I am first and foremost a researcher in the field of conditions for creative processes within the media industry.<\/p><p data-start=\"616\" data-end=\"769\">However, over the last 3-4 years I have discovered how my research into creativity within constraints suits the field of sustainability crises very well.<\/p><p data-start=\"771\" data-end=\"1048\">I have therefore been a part of several research projects on sustainable media transition &#8211; including one called: \u201cGreen Media Production Development\u201d. Together with several media companies. Where we published this catalog, you can see on the slide and on Greenstorytelling.dk.<\/p><p data-start=\"1050\" data-end=\"1214\">And another project about screenwriting called Sustainable sGreenplay where we worked with screenwriters and writing students.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25f3a3d9 e-con-full animated-fast e-flex elementor-invisible e-con e-child\" data-id=\"25f3a3d9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;slideInDown&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2191718c elementor-widget elementor-widget-text-editor\" data-id=\"2191718c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"font-size: 22px;\">Seminar:<\/span><\/strong> <br \/>Sustainable Film and Television Production: Current Research and Pressing Issues<\/p><p><strong><span style=\"font-size: 22px;\">Dato:<\/span><\/strong> <br \/>30. april 2026<\/p><p><strong><span style=\"font-size: 22px;\">Opl\u00e6gsholder:<\/span><\/strong> <br \/>Heidi Philipsen, SDU<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3afb7e10 e-flex e-con-boxed e-con e-parent\" data-id=\"3afb7e10\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47ed9c9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"47ed9c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1602a272 elementor-widget elementor-widget-text-editor\" data-id=\"1602a272\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 data-section-id=\"1dwjije\" data-start=\"1375\" data-end=\"1398\">Sustainable Screenwriting Research Network<\/h2><p data-start=\"1267\" data-end=\"1390\">I am also in front of an international \u201dSustainable Screenwriting Working Group\u201d from Screenwriting Research Network (SRN).<\/p><p data-start=\"1392\" data-end=\"1478\">Please send me an email if you want to join. Everyone is very welcome (<a class=\"decorated-link cursor-pointer\" rel=\"noopener\" data-start=\"1463\" data-end=\"1476\">Heidij@sdu.dk<\/a>).<\/p><p data-start=\"1480\" data-end=\"1592\">Today, I\u2019d like to approach sustainability from a slightly different angle than the rest of these good scholars.<\/p><p data-start=\"1594\" data-end=\"1794\">They mostly focus on production, learning and industry. Whereas I\u2019m pointing out the sustainability within the stories that the media production industry creates.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7632f1f2 e-flex e-con-boxed e-con e-parent\" data-id=\"7632f1f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a95f3fb elementor-widget elementor-widget-image\" data-id=\"a95f3fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.41.30-1024x573.png\" class=\"attachment-large size-large wp-image-1823\" alt=\"\" srcset=\"https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.41.30-1024x573.png 1024w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.41.30-300x168.png 300w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.41.30-768x430.png 768w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.41.30-1536x859.png 1536w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.41.30-2048x1146.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fd0d1b5 elementor-widget elementor-widget-spacer\" data-id=\"4fd0d1b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85c4f50 e-flex e-con-boxed e-con e-parent\" data-id=\"85c4f50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9f0608 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f9f0608\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6140b42 elementor-widget elementor-widget-text-editor\" data-id=\"6140b42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 data-section-id=\"sh7tlk\" data-start=\"2007\" data-end=\"2032\">Focus on What We Tell in the Stories<\/h2><p data-start=\"1841\" data-end=\"2034\">When this industry is spending CO\u2082 emersions on producing media content, and of course they should. It becomes relevant to reflect not only on how they produce, but what they choose to produce.<\/p><p data-start=\"2036\" data-end=\"2315\">Producer Miriam N\u00f8rgaard (from the company Growing Stories, and on the picture here) has argued that the filmmakers owe it to the climate situation &#8211; that when they spend CO2 on media productions, they better spend it on something important.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e2f997 e-flex e-con-boxed e-con e-parent\" data-id=\"4e2f997\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-018137b elementor-widget elementor-widget-image\" data-id=\"018137b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"477\" src=\"https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.41.42-1024x610.png\" class=\"attachment-large size-large wp-image-1826\" alt=\"\" srcset=\"https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.41.42-1024x610.png 1024w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.41.42-300x179.png 300w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.41.42-768x458.png 768w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.41.42-1536x916.png 1536w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.41.42-2048x1221.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-408db0e elementor-widget elementor-widget-spacer\" data-id=\"408db0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01a7f06 e-flex e-con-boxed e-con e-parent\" data-id=\"01a7f06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97c8edf elementor-widget elementor-widget-spacer\" data-id=\"97c8edf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d036a12 e-flex e-con-boxed e-con e-parent\" data-id=\"d036a12\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ca1194 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4ca1194\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6ca64e elementor-widget elementor-widget-text-editor\" data-id=\"e6ca64e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 data-section-id=\"sh7tlk\" data-start=\"2007\" data-end=\"2032\">Can Stories Create Change?<\/h2><p data-start=\"2352\" data-end=\"2593\">Studies on crisis communication \u2013 for example Hawley &amp; Macotta (2021) &#8211; point out that storytelling can help to expand people\u2019s imaginations, their sense of possibility, and their motivation to engage. Told in \u2018the right\u2019 and relatable ways.<\/p><p data-start=\"2595\" data-end=\"2702\">They also demonstrate that hope and agency can be fostered through nuanced and non-manipulative narratives.<\/p><p data-start=\"2704\" data-end=\"2935\">We moreover know from research, that stories (both documentaries and fiction) can help to shape how people imagine solutions for the future. How they understand their own agency, and which kinds of solutions they consider possible.<\/p><ul><li>Products from the entertainment industry can, according to researcher Abby Prestin (2013), potentially offer insight into the human conditions \u2014 insights that evoke feelings of appreciation and engage viewers in a deeper, more conscious and perhaps critical reflection on the content. An engagement that often persists long after the stories have ended.<br \/><br \/><\/li><li><p data-start=\"3292\" data-end=\"3530\">This applies across a wide range of thematic areas, including: women in politics, minorities, smoking, climate issues etc., where narrative representations can help to shape attitudes, spark discussion, and influence public understanding.<br \/><br \/><\/p><\/li><li><div>However, such effects are of course hard to measure. But we, the researchers, can try.<\/div><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-992eddc elementor-widget elementor-widget-image\" data-id=\"992eddc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"472\" src=\"https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.41.55-1024x604.png\" class=\"attachment-large size-large wp-image-1829\" alt=\"\" srcset=\"https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.41.55-1024x604.png 1024w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.41.55-300x177.png 300w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.41.55-768x453.png 768w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.41.55-1536x906.png 1536w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.41.55-2048x1208.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42ae991 e-flex e-con-boxed e-con e-parent\" data-id=\"42ae991\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c44ed1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0c44ed1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e80f80 elementor-widget elementor-widget-text-editor\" data-id=\"9e80f80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 data-section-id=\"sh7tlk\" data-start=\"2007\" data-end=\"2032\">What Actually Moves People?<\/h2><p data-start=\"3694\" data-end=\"3803\">\u00a0<\/p><ul><li>So-called Goal-framing theory within behavioural psychology (Elsborg, 2026) can help to put focus on effects.<br \/><br \/><\/li><li>The way climate topics in media are communicated is often through graphs, numbers, statistics.<br \/><br \/><\/li><li>But what actually moves people is not numbers alone; it is often emotions, fear, passion, perspectives, etc.<br \/><br \/><\/li><li>This is precisely what stories can tap into. They can help shift people\u2019s perspectives by giving form and faces to their feelings and paradoxes.<br \/><br \/><\/li><\/ul><p data-start=\"4157\" data-end=\"4291\">In that sense, stories can either reinforce cultural patterns or contribute to opening new ones.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bc5ef2 elementor-widget elementor-widget-image\" data-id=\"9bc5ef2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"447\" src=\"https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.42.08-1024x572.png\" class=\"attachment-large size-large wp-image-1832\" alt=\"\" srcset=\"https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.42.08-1024x572.png 1024w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.42.08-300x168.png 300w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.42.08-768x429.png 768w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.42.08-1536x858.png 1536w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.42.08-2048x1143.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc69e52 e-flex e-con-boxed e-con e-parent\" data-id=\"cc69e52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-308b5ef elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"308b5ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b19e1b elementor-widget elementor-widget-text-editor\" data-id=\"0b19e1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 data-section-id=\"sh7tlk\" data-start=\"2007\" data-end=\"2032\">Climate Communication Fatigue<\/h2><p data-start=\"4331\" data-end=\"4519\">Research by the American researcher Maxwell Boykoff (2026) shows that the Danish media coverage of the climate crisis peaked around COP15 in 2009-10 &#8211; and has actually declined ever since.<\/p><p data-start=\"4521\" data-end=\"4666\">From looking systematically at Jyllands-Posten, Berlingske, and Politiken\u2019s climate communication Boykoff noticed a relatively low level in 2025.<\/p><p data-start=\"4668\" data-end=\"4822\">One of the challenges is, that many people are tired of statistics, graphs, worst-case and also <b>dystopian scenarios.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1225ca4 elementor-widget elementor-widget-image\" data-id=\"1225ca4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"469\" src=\"https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.42.18-1024x600.png\" class=\"attachment-large size-large wp-image-1835\" alt=\"\" srcset=\"https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.42.18-1024x600.png 1024w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.42.18-300x176.png 300w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.42.18-768x450.png 768w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.42.18-1536x900.png 1536w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.42.18-2048x1199.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f8a444 e-flex e-con-boxed e-con e-parent\" data-id=\"5f8a444\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20e50ba elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"20e50ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0922ee7 elementor-widget elementor-widget-text-editor\" data-id=\"0922ee7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 data-section-id=\"sh7tlk\" data-start=\"2007\" data-end=\"2032\">Beyond Dystopian Futures<\/h2><p data-start=\"4857\" data-end=\"5025\">The same point can be made about some examples of film with dystopian topics. Especially the ones put into sci-fi future scenarios, very hard for audience to relate to.<\/p><p data-start=\"5027\" data-end=\"5182\">Unlike crises such as pandemics or wars &#8211; climate crisis has no endpoint. Communicating it therefore requires long-term motivation and emotional endurance.<\/p><p data-start=\"5184\" data-end=\"5355\">I am a part of a SDU Climate Cluster project called <b>Climate Blue.<\/b> Here we work for three years &#8211; with crise communication to citizens regarding <b>flooding in DK and Germany.<\/b><\/p><p data-start=\"5357\" data-end=\"5481\">In this project we also work with fiction stories as part of the debate with citizens.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-097866d elementor-widget elementor-widget-image\" data-id=\"097866d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"456\" src=\"https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.42.27-1024x584.png\" class=\"attachment-large size-large wp-image-1838\" alt=\"\" srcset=\"https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.42.27-1024x584.png 1024w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.42.27-300x171.png 300w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.42.27-768x438.png 768w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.42.27-1536x876.png 1536w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.42.27-2048x1169.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01e8681 e-flex e-con-boxed e-con e-parent\" data-id=\"01e8681\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bccec28 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bccec28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdc58df elementor-widget elementor-widget-text-editor\" data-id=\"bdc58df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 data-section-id=\"sh7tlk\" data-start=\"2007\" data-end=\"2032\">Creative Climate Communication<\/h2><p data-start=\"5522\" data-end=\"5724\">Maxwell Boykoff (2019) argues for more <u>creative<\/u> modes of engagement, pointing to formats such as climate-themed stand-up and comedies as new ways to reconnect audiences emotionally with climate debates.<\/p><p data-start=\"5726\" data-end=\"5809\">He suggests a broader need for <u>creative<\/u> approaches to sustainability communication.<\/p><p data-start=\"5811\" data-end=\"5942\">Film and series allow audiences to experience crises through characters \u2014 to understand their perspectives, dilemmas, and feelings.<\/p><p data-start=\"5944\" data-end=\"6096\">And humor often shorten the distance between people. This is why \u201cStand up for climate\u201d is an interesting concept.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-607a30a elementor-widget elementor-widget-image\" data-id=\"607a30a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"512\" src=\"https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.42.37-1024x655.png\" class=\"attachment-large size-large wp-image-1841\" alt=\"\" srcset=\"https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.42.37-1024x655.png 1024w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.42.37-300x192.png 300w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.42.37-768x491.png 768w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.42.37-1536x982.png 1536w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.42.37-2048x1309.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3944c39 e-flex e-con-boxed e-con e-parent\" data-id=\"3944c39\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9a21f0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f9a21f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2793cf elementor-widget elementor-widget-text-editor\" data-id=\"d2793cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 data-section-id=\"sh7tlk\" data-start=\"2007\" data-end=\"2032\">Climate-Conscious Storytelling in Danish Film and TV<\/h2><p data-start=\"6159\" data-end=\"6277\">In some Danish film and series, we do find some examples of stories engaging meaningfully with climate-related themes.<\/p><p data-start=\"6279\" data-end=\"6407\">For instance, the TV 2 series <b>Valdes Jul<\/b>, or <b>Families Like Ours<\/b>. And Phie Ambo\u2019s new documentary <b>Fire, Water, Earth, Air<\/b> (2026).<\/p><p data-start=\"6409\" data-end=\"6497\">They try to explore human\u2013and nature relations or climate challenges in thoughtful ways.<\/p><p data-start=\"6499\" data-end=\"6612\">Such examples also demonstrate that climate-conscious storytelling <u>IS<\/u> possible and can be artistically rich also.<\/p><p data-start=\"6614\" data-end=\"6730\">Sustainability as themes in film and series is of course <u>NOT<\/u> something that can be imposed on creators or audiences.<\/p><p data-start=\"6732\" data-end=\"6852\">The task is to develop stories that invite reflection and make sustainable futures conceivable <u>without<\/u> prescribing them.\u00a0<br \/><span style=\"letter-spacing: 0px;\">And not every screenwriter is interested in this. But some are, like Phie Ambo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aec40e elementor-widget elementor-widget-image\" data-id=\"3aec40e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"513\" src=\"https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.42.46-1024x657.png\" class=\"attachment-large size-large wp-image-1844\" alt=\"\" srcset=\"https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.42.46-1024x657.png 1024w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.42.46-300x193.png 300w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.42.46-768x493.png 768w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.42.46-1536x986.png 1536w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.42.46-2048x1315.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d1f909 e-flex e-con-boxed e-con e-parent\" data-id=\"3d1f909\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5888a99 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5888a99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d254516 elementor-widget elementor-widget-text-editor\" data-id=\"d254516\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 data-section-id=\"sh7tlk\" data-start=\"2007\" data-end=\"2032\">Green Storytelling in the Media Industry<\/h2><p data-start=\"7022\" data-end=\"7190\">However, different stakeholders in the media industry have started to ask storytellers for more so-called green storytelling. For instance, the Danish broadcaster TV 2.<\/p><p style=\"color: #d97524; font-size: 32px; line-height: 34px;\">\u201c<i>We are now beginning to introduce a focus on green storytelling. We are doing this from the spring [2024], when our producers start working with a tool within Green Storytelling. And it is based on three parameters.<\/i>\u201d<\/p><p data-start=\"7411\" data-end=\"7542\">(Carsten Sparwath, CEO, TV 2, 22\/3-24, in the \u201cGreen Media Production Development\u201d project)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef691d7 elementor-widget elementor-widget-image\" data-id=\"ef691d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"492\" src=\"https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.42.57-1024x630.png\" class=\"attachment-large size-large wp-image-1847\" alt=\"\" srcset=\"https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.42.57-1024x630.png 1024w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.42.57-300x185.png 300w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.42.57-768x473.png 768w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.42.57-1536x945.png 1536w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.42.57-2048x1261.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2cb3ca4 e-flex e-con-boxed e-con e-parent\" data-id=\"2cb3ca4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7ba7bb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f7ba7bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1d24fd elementor-widget elementor-widget-text-editor\" data-id=\"e1d24fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 data-section-id=\"sh7tlk\" data-start=\"2007\" data-end=\"2032\">Underdog Characters, Hope and Agency<\/h2><p data-start=\"7589\" data-end=\"7665\">The series Families like ours is an example of green storytelling from TV 2.<\/p><p data-start=\"7667\" data-end=\"7806\">In stories with green storytelling, <u>Underdog characters<\/u> often manage to illustrate how agency can emerge even in constrained circumstances.<\/p><p data-start=\"7808\" data-end=\"7925\">A well-known example is the Erinn Brockovich, or Fanny in Families like ours.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca3357b elementor-widget elementor-widget-image\" data-id=\"ca3357b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.43.07-1024x574.png\" class=\"attachment-large size-large wp-image-1850\" alt=\"\" srcset=\"https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.43.07-1024x574.png 1024w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.43.07-300x168.png 300w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.43.07-768x431.png 768w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.43.07-1536x861.png 1536w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.43.07-2048x1148.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80c8c12 e-flex e-con-boxed e-con e-parent\" data-id=\"80c8c12\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2eb1fc9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2eb1fc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0d946e elementor-widget elementor-widget-text-editor\" data-id=\"e0d946e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 data-section-id=\"sh7tlk\" data-start=\"2007\" data-end=\"2032\">Audience Reflections on Climate Narratives<\/h2><p data-start=\"7978\" data-end=\"8207\">A survey on the reception of Families like ours, that two of my colleagues and I, carried out after the release of the series (2025), did show that Fanny (Paprika) Steen was the character that most of the respondents pointed out.<\/p><p data-start=\"8209\" data-end=\"8393\">And she is \u2018only\u2019 the mother of the main character Laura. But Fanny is still pointed out in the survey as the most likeble character (with 17%).<\/p><p data-start=\"8395\" data-end=\"8597\">The main point here is that themes like: L<b>ongterm consequenses, how they travel, how one would react to being a climate refugees<\/b>, are among the things the respondents point out they get from the series.<\/p><p data-start=\"8599\" data-end=\"8630\">Others are not inspired at all.<\/p><p data-start=\"8632\" data-end=\"8739\">Let\u2019s have a short look at, what green storytelling actually means.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a96597b elementor-widget elementor-widget-image\" data-id=\"a96597b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"474\" src=\"https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.43.16-1024x607.png\" class=\"attachment-large size-large wp-image-1853\" alt=\"\" srcset=\"https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.43.16-1024x607.png 1024w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.43.16-300x178.png 300w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.43.16-768x455.png 768w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.43.16-1536x911.png 1536w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.43.16-2048x1214.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e1d7a1 e-flex e-con-boxed e-con e-parent\" data-id=\"4e1d7a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f893c8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4f893c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c43fd0 elementor-widget elementor-widget-text-editor\" data-id=\"7c43fd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 data-section-id=\"sh7tlk\" data-start=\"2007\" data-end=\"2032\">What Is Green Storytelling?<\/h2><p data-start=\"8777\" data-end=\"8899\">You can find a so-called: <b>Greenstorytelling checklist<\/b> at the MOIN website:<br \/><a class=\"decorated-link\" href=\"https:\/\/moin-filmfoerderung.de\/en\/green-filming\" target=\"_new\" rel=\"noopener\" data-start=\"8852\" data-end=\"8899\">https:\/\/moin-filmfoerderung.de\/en\/green-filming<\/a><\/p><p data-start=\"8901\" data-end=\"9080\">By MOIN, green storytelling is divided into three categories, that screenwriters can potentially influence when writing stories: Explicit, implicit or pragmatic (production-wise).<\/p><p data-start=\"9082\" data-end=\"9258\">And then I would just like to mention, that sustainability can of course be brought into stories from a broader understanding of sustainability than just the E (Environmental).<\/p><p data-start=\"9260\" data-end=\"9389\">In Families like ours, for example, all three angles (E, S ang G) are possible to locate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba00469 e-flex e-con-boxed e-con e-parent\" data-id=\"ba00469\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a89386f elementor-widget elementor-widget-image\" data-id=\"a89386f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"473\" src=\"https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.43.26-1024x605.png\" class=\"attachment-large size-large wp-image-1856\" alt=\"\" srcset=\"https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.43.26-1024x605.png 1024w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.43.26-300x177.png 300w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.43.26-768x454.png 768w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.43.26-1536x908.png 1536w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.43.26-2048x1211.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-733ae3f elementor-widget elementor-widget-image\" data-id=\"733ae3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"480\" src=\"https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.43.36-1024x615.png\" class=\"attachment-large size-large wp-image-1859\" alt=\"\" srcset=\"https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.43.36-1024x615.png 1024w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.43.36-300x180.png 300w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.43.36-768x461.png 768w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.43.36-1536x923.png 1536w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.43.36-2048x1230.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d53721b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d53721b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab47bb1 elementor-widget elementor-widget-text-editor\" data-id=\"ab47bb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 data-section-id=\"sh7tlk\" data-start=\"2007\" data-end=\"2032\">Sustainability Starts at the Script Stage<\/h2><p data-start=\"9441\" data-end=\"9629\">So, to conclude, when we talk about sustainability in media, it may be useful to consider not only the footprint behind the camera, but also the imaginative worlds we place in <u>front of it.<\/u><\/p><p data-start=\"9631\" data-end=\"9722\"><u>Screenwriters<\/u> carry a responsibility here \u2014 not only producers and production companies do.<\/p><p data-start=\"9724\" data-end=\"9914\">Many of the sustainable choices are actually made at the script stage:<br \/>How many night scenes you include.<br \/>Whether your main character shops second-hand and drink oat milk, or not, and so on.<\/p><p data-start=\"9916\" data-end=\"10051\">And elements of sustainability can appear in a story in different ways \u2014 explicitly, implicitly, or through production-related choices.<\/p><p data-start=\"10053\" data-end=\"10176\"><b>Stories do not necessarily have to foreground climate crises, to make a difference.<\/b><\/p><div class=\"qMYqUG_convSearchResultHighlightRoot\"><div class=\"\" data-turn-id-container=\"request-WEB:f9260750-b05e-4405-9043-6deaefefdbb6-3\" data-is-intersecting=\"true\"><section class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:f9260750-b05e-4405-9043-6deaefefdbb6-3\" data-turn-id-container=\"request-WEB:f9260750-b05e-4405-9043-6deaefefdbb6-3\" data-testid=\"conversation-turn-8\" data-scroll-anchor=\"false\" data-turn=\"assistant\"><div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex max-w-full flex-col gap-4 grow AIPRM__conversation__response sm:AIPRM__conversation__response AIPRM__relative\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"a71d8a28-df0c-4b27-aec3-b7fc703dbcb8\" data-message-model-slug=\"gpt-5-5\" data-turn-start-message=\"true\"><div class=\"flex w-full flex-col gap-1 empty:hidden\"><div class=\"markdown prose dark:prose-invert wrap-break-word w-full dark markdown-new-styling\"><p data-start=\"10222\" data-end=\"10417\">So, it\u2019s important that sustainability should be thought of holistically \u2014 from the very first idea to the final production \u2014 and by the whole team. And the whole ecosystem in the media industry.<\/p><p data-start=\"10419\" data-end=\"10493\">Educational institutions also play a role in the ecosystem, including SDU.<\/p><p data-start=\"10495\" data-end=\"10644\">At the education Screen Play Development (Manuskriptudvikling, SDU) we have therefore started to integrate these aspects of writing in our education.<\/p><p data-start=\"10646\" data-end=\"10726\">And as researchers we can also make our knowledge visible to the media industry.<\/p><p data-start=\"10728\" data-end=\"10830\" data-is-only-node=\"\">This is exactly the point of our website Greenstorytelling.dk.<\/p><\/div><\/div><\/div><\/div><div class=\"z-0 flex min-h-[46px] justify-start\">\u00a0<\/div><div class=\"mt-3 w-full empty:hidden\"><div class=\"text-center\">\u00a0<\/div><\/div><\/div><\/div><\/section><\/div><\/div><div class=\"pointer-events-none -mt-px h-px translate-y-[calc(var(--scroll-root-safe-area-inset-bottom)-14*var(--spacing))]\" aria-hidden=\"true\">\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8aca0cc elementor-widget elementor-widget-image\" data-id=\"8aca0cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"468\" src=\"https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.43.44-1024x599.png\" class=\"attachment-large size-large wp-image-1862\" alt=\"\" srcset=\"https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.43.44-1024x599.png 1024w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.43.44-300x175.png 300w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.43.44-768x449.png 768w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.43.44-1536x898.png 1536w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.43.44-2048x1198.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3af277c elementor-widget elementor-widget-image\" data-id=\"3af277c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"459\" src=\"https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.43.53-1024x588.png\" class=\"attachment-large size-large wp-image-1865\" alt=\"\" srcset=\"https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.43.53-1024x588.png 1024w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.43.53-300x172.png 300w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.43.53-768x441.png 768w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.43.53-1536x882.png 1536w, https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.43.53-2048x1176.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37c54c3 e-flex e-con-boxed e-con e-parent\" data-id=\"37c54c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a35722 elementor-widget elementor-widget-spacer\" data-id=\"2a35722\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2182e7 e-flex e-con-boxed e-con e-parent\" data-id=\"d2182e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00d4535 elementor-widget elementor-widget-image\" data-id=\"00d4535\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"452\" src=\"https:\/\/greenstorytelling.dk\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-27-at-13.44.07-1024x578.png\" class=\"attachment-large size-large wp-image-1868\" alt=\"\" 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