Green Storytelling and Emotional Engagement What Did We Learn from Audience Responses to Families Like Ours?

In recent years, increasing attention has been directed toward so-called green storytelling: narratives that engage with sustainability through films, television series, and other media forms. But what happens when audiences encounter these stories?
Storytelling i virksomhedskommunikation: Når brands tør gøre kunden til hovedperson

Mange virksomheder ved godt, at storytelling er vigtigt. Alligevel ender meget
brandkommunikation med at føles flad, forudsigelig eller ligegyldig.
Sustainability as Creative Constraint: Green Scaffolding in Media Productions

Sustainability as Creative Constraint: Green Scaffolding in Media Productions Associate Professor Heidi Philipsen, University of Southern Denmark Abstract: This article examines how sustainability frameworks such as the Nordic Eco Standards (NES) and the EU’s ESG regulations function not merely as bureaucratic obligations but as green institutional scaffolding—structured supports that shape creative decisionmaking in contemporary Danish […]
Greener screenwriting as a tool for greener transition

Seminar at Copenhagen University, 30/4-2026
How can we bring more sustainable change in the media industry?

The catalogue from the research project Green Media Production Development
New research on how stories communicate climate challenges

This panel brings together industry leaders to discuss the practicalities of decoupling high-quality storytelling from high-carbon output.
Media Tech Festival

This panel brings together industry leaders to discuss the practicalities of decoupling high-quality storytelling from high-carbon output.